How to use Zibster for your Holiday Events

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Wednesday, November 03, 2021

By Jeremy H.

Tis’ the season! Many businesses are in full swing with holiday promotions. Zibster can help support your seasonal events.

In this article, we’ll cover how to set up your Scheduler for events, and how to use our Marketing tools for your holiday promotions.

Appointments

Scheduler for holiday events

Did you know you can use the Zibster Scheduler to book your holiday events? You can create a digital calendar to share with your customers and encourage them to book an appointment with you for any kind of event. You choose when you are available and can collect payment while people secure a time with you. You can even set up add-on options for your clients to select from. This is great for special event pricing and options like catering, weddings, and parties.

To get started, you’ll want to set up a new service.

Learn how to set up a new service for the Scheduler »

Tip: If you want to offer holiday sessions on specific days and times of the week, you can set up a limited schedule in place of your regular hours of operation.

You can also take follow-ups and reminder emails off your to-do list by setting up email automation tied to the scheduler. Check out this article, about creative ways you can use email automation for your business.

Marketing

Marketing your business for the holidays

Once you have your holiday events set up, now it’s time to market them! You can create email campaigns to alert leads, share the opportunities on your social media channels, and even have sticky or pop-up banners on your website to inform customers.

Start from one of our templates, or design your own email from scratch, the choice is yours. You can really have fun showing off your Photoshop or Canva skills to design some engaging graphics for your emails.

The key to emails is including a clear call to action and keeping people engaged. For example, once you send an email you can watch the metrics (including opens and click-throughs). Then you can follow up with people who click on a link in the email but don’t convert (or make a purchase) to see if they are still interested.

Learn how to create a marketing email campaign »

Promotional banners & pop-ups

Creating a festive promo banner or pop-up is much like an email but even easier. They are a great tool to get people’s attention about events and promotions. You can use one of our premade designs, or create your own. Plus, you choose where they appear, how often they appear, and can set an expiration date so it will automatically turn off.

Learn how to set up pop-ups and promo bars »

Rule of thumb: Promo or sticky banners are great for long-term notifications, pop-ups are best for attention-grabbing in the short term.

Automated Email Reminders

Set up Email Automation to make payments more hands-off

The opportunities are endless for how you can use email automation. We talked about automating emails with our Scheduler tool, but you can also automate much more.

My favorite automated email type is for scheduling, you can remind people about upcoming appointments and also create other ones with follow-up options and promotions. The follow ups can help ensure your customers get what they want in a timely manner and help you get paid too. Maybe you can even sweeten the deal by including a coupon to encourage them to make a purchase (or additional purchase). Once you get it set up, the automated emails will keep triggering and save you time.

You can also set up automated emails for invoices. Sometimes people need a little reminder to pay their bills. Email automation can send those reminders for you.

We hope you have a great holiday sales season and that these tips are helpful. Need help setting up your holiday promotions? Our support team is just a phone call or chat away. Give our team a call at 844.353.3412 or log in and live chat with us.

Tags: Email Marketing, Holiday Marketing, Scheduler, sticky banners, pop up, promotion, appointments, scheduling