A landing page is a simple, focused webpage that stands on its own to fulfill a single marketing purpose.
It's where a visitor "lands" after clicking on an ad from Facebook, Google, or another website. Whether your goal is to make sales, tell the world about an offer, or get more leads, landing pages are a simple and effective way to get more attention to your business and convert visitors at a higher rate.
In terms of design, landing pages are focused on a single goal – turning a random browser into a customer. The idea is to get the offer out there and get the sale quickly, so keeping the design simple is key. Landing pages are about speed.
Key features of a landing page
- Simple, focused on a single goal
- Centered around a big, bold call to action
- Includes limited additional links