Blogging
You have to tell people about your business and what you offer in order for them to show up. Unfortunately, no one will just show up. You have to invite or tell people to show up and give them a reason to want to learn more about your business.
A blog is a great way to tell your story. You can showcase your work, celebrate successes, plus share promotions and updates. Blogs are also great content to share on social media. It gives people a place to read more about a product or service you offer.
These blog posts can serve as a gateway to encourage people to explore your website further. Each post should include links to other pages of your website and at least one clear call to action of what you want them to do after reading the blog post. This can be as simple as signing up for an email list or booking a consultation. Each click should get them one step closer to becoming a client!