Making a plan for your website will save you time and make your website perform better. That's because when you make a plan, you can build a website that is focused on your true goal!
Q: Wait, what’s my goal?
A: To get customers and make money! (Sheesh!)
For 99% of websites, your goal is to make money. It's just a matter of how.
Ask yourself, "What does my customer need to see to make a purchase, book a service, or use my contact form?"
Let’s say you’re a contractor or restauranteur. Your site needs to:
- You need a welcoming homepage with images and information = Home page
- Show them some of your work or food = Gallery
- Convince them you’ll be great to work with. = About page
- And let them book you or ask about your services. = Contact Page
Of course, you want to create an experience and make it wonderful... but you can get stuck building pages forever and ever.
Your website needs to convince casual browsers to become engaged customers. Every page needs to move customers toward your goal. So sit down and think, "What pages do I need to have so my site gets me sales?" And then go from there!