A business website is a sales tool. You use it to attract new potential customers and retain your current ones. So it is important to make it engaging, or you risk losing customers.

In this article, we'll talk about three things you can do right now to make your website a better sales tool. And we'll share specifics of how you can use the Zibster platform to help make connections with your website users, and improve your SEO and marketing.

When it comes to designing a website that is engaging to customers, having a website with good page flow is key. It results in better user engagement which is also great for your SEO. But what is page flow? 

Page flow is simply how the content on your website is organized (it starts with your navigation). Think about how people read from left to right, page flow works the same way, it is all about how people move from one piece of information to another on a page of your website. If a page doesn't have a built-in flow to it, the page can become stagnant or difficult to follow. 

One page flow strategy to consider using is an S-shape. This style of page flow can help drive interest in the information being communicated by balancing text and images in an S shape. Having good visuals helps balance written content with well-thought-out calls-to-action (CTAs) that drive users where you want them to go next.

Take a look at your website with fresh eyes, does the flow feel natural or does something feel off?

As people read left to right and scroll down they should be learning more about what you offer and be encouraged to take action. A page that is too long or lacks directions or CTAs, can cause your customers to get stuck or unsure of where to go next. Unfortunately, this can result in someone abandoning your website altogether.

Key takeaway: Make sure your website has good page flow. It creates engagement, guides people through the pages on your site, and encourages them to take action.

One of the most powerful tools in the Zibster platform is the form builder. It helps you collect all types of information that is then stored in the Contacts section of your account (aka your CRM). 

Forms can do so much more than collect data, they can also take payments once you set up a merchant. Then you can create forms to collect registrations for events simply by adding a payment option right on the form. 

For a robust experience, you can set up conditional fields to collect information from your clients based on their answers to specific fields in your form. For example, if they answer yes to a certain question the form can show them certain additional questions. You can use these conditional fields to collect payment for add-ons or display available slots for a specific event or service to make sure you don’t get overbooked.

Plus you can also turn your forms into digital contracts and releases by adding a digital signature field. 

Zibster forms are flexible and robust! You can embed them on your website by adding a form block or use standalone forms as landing pages. 

Key takeaway: The possibilities of how you can use Zibster forms feel endless, making forms one of the most valuable tools in your PhotoBiz account!

Ready to jump in and put these tips to work? Sign up or log in to your account.

If you need assistance, log into your account to chat with our support team or give us a call at 844.353.3412. We’re happy to help you!