In order to showcase testimonials on your website, you’ll need to ask your customers to leave reviews. You can set up a customer feedback survey (using a Zibster Form, hint hint), but it is also important to encourage people to leave reviews on Google, Facebook, Yelp, and other websites. Collecting reviews on third-party websites can help people discover you through organic search results.
A Google My Business page is a great place to collect reviews. By setting up a Google My Business account and claiming your business, you can also respond to reviews to engage happy customers and help resolve issues with those who don’t have such nice things to say (hopefully you won’t experience too many of those).
While it is great to curate testimonials on your website, people often look to third-party review sources to get a fuller picture. They want to see both the positive and negative reviews and choose which testimonials to read, rather than just your favorites. Nothing and no one is perfect, that’s to be expected. If and when you receive negative reviews, how you respond is also important.