If you’re looking for the group of Metadata Keywords, you won’t find them. They are for Google’s eyes and won’t show up in a Google search. Regardless, using certain keywords in the title / description is still a very good practice.
Side note : Using keywords on the front end of the website (that match what’s on the back end) is great! Tell your audience the same exact thing you tell Google. Keyword Phrases should be location based and also tell what you do.
Example : “Greensboro Mexican Restaurant” is one keyword phrase.
Can I add as much as I want? I want to rank everywhere.
I wish, but Google has character limits. They do this to keep listings accurate and so that one Google listing can’t take up the whole page.
I think it’s safe to say that you don’t want to break any rules with Google, right?
Know that you can always rank where and what you want to. Just make sure not to go over the limits below :
- Meta Title (50 - 60 characters)
- Meta Description (150 - 300 characters)
- Meta Keywords (10-15 unique phrases)
Google recently increased its Meta Description character limit. However, there’s no negative impact for shorter descriptions.
(https://moz.com/blog/how-long-should-your-meta-description-be-2018)
That’s it?
Pretty much! There’s always plenty of research to be done for the best phrases to use depending on your area and business. But, it does not have to be rocket science. (Unless… you’re a rocket scientist.)