Remember when Instagram was the biggest image-sharing app? It’s funny to say but it’s true, Instagram has changed its focus and is trending toward an ecommerce focused platform with video and influencers at its core.
Wait, images don’t work on Instagram anymore? They do, but Instagram has way more tools for you to use, instead of just image posts. We’re talking about features like Reels and Stories.
Reels is Instagram’s video option and they really want you to be into Reels, both making them and sharing them. Their algorithm prioritizes this segment of the app based on shares, reach, and time spent looking at them, which is way more than a single post. You might like an image and swipe to the next in a second, but with Reels they want you to be watching, repeating, and then engaging with them.
What if video isn’t your thing? That’s ok! You don’t need to know how to shoot video. In fact for Reels, real, organic, and raw videos grab users' attention more than something super slick.
So how do you make a video feel real? Use the tools in the Instagram app. They are there to help you quickly create Reels.