Hi, I’m Molly. I’m the SEO expert at Zibster, and today I want to help you better understand SEO and what is going to help grow your traffic, ranking, and booking opportunities.

There is a lot that goes into SEO, but today we are going to focus on the basics, to help get you started.

Before we go over what to focus on and how to get started with SEO you must first understand what SEO is. To break it down as simply as possible, it's how easily your website is found when users search on Google or other search engines. Gaining more attention and credibility from search engines takes time and consistency, but the tips and strategies we will be going over will help you build a strong base to grow your online presence.

There are a lot of things that tie into your overall SEO, and SEO is always changing, but the main things that will always play a factor in Google's eyes are how helpful, credible, active, and popular your website is. The basic tips covered in this blog post will help you manage expectations so you understand where to start and what to focus on to best optimize your time and your chances for growth.  

If you have ever gotten sucked into the SEO world and tried to manage it on your own the first big question you had was probably, where do I get started? I’ll break it down for you.

Research: Always start with researching your target audience, what content they respond well to, what phrases they use when searching, and what questions they have so you can build your website around this.

Create good content: Create content for your website that is clean, concise, and engaging while providing the information and style you found your audience is looking for. 

Optimize: Include your keywords throughout the front end of the website, and add metadata to every page for Google to crawl. Use your keywords properly (1-2 times on the front end) and avoid keyword stuffing.

Market: Market your website to drive more traffic and gain more attention from Google. Blog, stay active on social media and use your local listing, meaning your google my business resources, to consistently show your site is popular. These activities can encourage your site to be suggested more in search because the search engine can see that other users are finding it helpful.

Monitor: SEO is not a one time task. It requires consistent monitoring and updates based on your user interactions. Use analytics to monitor your traffic and engagement level to help understand how the site is doing and what opportunities you have for growth. 

Now you know the steps to get started. Stay tuned for more information about putting together your online strategy. 

Want help with your SEO? Molly and our SEO team can get you started. Check out our amazing service, SEO Go. Our team will optimize your pages and get you a game plan to build up your search engine results to help clients find you. Call our Pro Services team at 844.353.3412 to inquire about this amazing service. We have more SEO content coming your way, so until then, happy marketing!