SEO accessibility focuses on ensuring your site is easy to use, and users can efficiently navigate your site. This includes page speed and the overall performance of the site.
Servers/hosting [Included with Zibster]
When you purchase a Zibster website, you get access to top-tier hosting and a team dedicated to maintaining your business's performance online. For more than 7 years, Zibster's performance has ranked among the highest. Not just in speed but reliability (99.97% uptime rate). This is excellent for search engines. They want to send users to sites without performance issues. So when choosing a host, make sure to look into their uptime and performance. A cheap host may not be the best solution.
Page speed [Included with Zibster]
Search engines look at the speed of your website when determining your ranking. Our developers designed the Zibster platform for speed and performance so that users can quickly access your site. Images are optimized as you upload them to render at different sizes on different devices, and pages include lazy load options such as loading additional content as you scroll or when a user clicks “see more”. We are continuously looking for ways to make our sites faster.
Long loading times are a detriment. Google and other search engines don't care how beautiful you've made your website if it is slow; they are looking at how much code is on the page and if that makes it fast to view or not.
Rendering JavaScript and plugins
Javascript should be used sparingly on websites. It can slow down your site and confuse search bots while attempting to crawl your site. For this reason (and more), Google bots do not like Javascript. A lot of page animations, third-party plugins, and more rely on Javascript. Zibster uses minimal Javascript. This is intentional to help you get discovered online.
Orphan pages
A lonely page on your website that leads to nowhere is an orphan page. It has no links to other pages on your site. It is a dead end. As a result, it can be seen as unimportant to a search bot.
Every page on your website should link to another page on your website and encourage people to take action. Every page needs to lead somewhere and have a purpose. Having orphan pages on your website can hurt your index rankings.
Page depth
As people explore your website, you want to take them deeper into your content to learn more and take action, but not too deep. There is a longstanding “3 click rule” for websites. If you want someone to find something on your website, they should be able to do so in 3 clicks or less. When creating pages on your site, make sure you set up direct and clear paths from one page to another. Bread crumbs can help with this, but you still don't want it to have content that is ten layers deep. Three pages deep max. This will help both visitors and search bots understand and navigate your site. Here’s an example, you have a store, and it should be like this:
Home > (Click 1) Store Page > (Click 2) Product Category Page > (Click 3) Product Page
That's the depth you should strive for in terms of accessibility.
Redirects
Try not to have redirects that point people from one page to another. While a redirect can help people get from one page to another when a URL changes, in general redirects slow down servers, and traffic can be hindered. At some point you’ve probably clicked something, and to your surprise something else loaded, and then another page loaded again from that page. It’s not a good experience. Yeah, search engines hate that too.