We’ve explored ways of increasing your traffic… but consider this: more traffic doesn’t always guarantee more sales!

What happens when a customer lands on your site – are they the *right kind of customer* who is ready to buy? Does your website quickly convince a lead to schedule services or purchase products? Is it inviting and easy to use?

Start by taking a look at your current website. Look for any hangups, navigation problems, or unanswered questions a client might have that would get in the way of their purchase. If you can provide a streamlined experience for customers (without rabbit holes to distract them!) they’ll be more likely to make that purchase. Even better if you can direct customers to your most popular (or profitable) products from the get-go. We’ll talk more about this in a minute :)

Now what about your current clients? Perhaps when selecting their choices, they’re not buying as much as you’d like. Or as fast as you like. 

The theory here is that the longer a client waits to buy, the less they will. So what to do?

John K. gave me the rundown about a simple trick to increase your sales – and it’s sort of genius. He calls it the “CUP” method:

C – CAPITALIZE on your client's excitement.

U – Create a sense of URGENCY.

P – Create financial PAIN if your clients wait.

1. CAPITALIZE on your client's excitement for maximum benefit.

One of your biggest assets is the excitement your client feels for your products or services. Therefore, it is critical for you to CAPITALIZE on this enthusiasm to drive more sales. 

Send teasers to keep that excitement level up in the mean time. 

Next, make a big TA-DAH!! reveal to your client, and if possible walk them through your gallery to make it an experience. 

Last, consider throwing in a small keepsake. This really ups the value and makes the client feel like you are investing in them. They will be more likely to return in kind, spending more because they feel excited and valued. All without you giving up too much or discounting your work. A net win! 

2. Create a sense of URGENCY.

Your customer is thrilled! This is the optimal time for them to make a purchase, so make sure that they act NOW. 

Give your clients a short window of opportunity (2-3 weeks) to finalize their order. You can do this by creating a sense of URGENCY. 

If people know they have months to decide, they will procrastinate. Ensure clients adhere to this scenario by making their inaction more unappealing than buying immediately.

3. Create financial PAIN if your clients wait.

You create "PAIN" by making things more expensive if your clients wait to complete their purchase. 

When you create a Sale, set them to expire in a few weeks. After that time is up, clients will have to pay a fee to reorder – an unappealing option! Tell your customers about the ordering process beforehand so they will be ready to make quick selections.

This helps you make sales in a timely manner when your customers are more apt to make them. 

Look at the way Melanie Anderson draws attention to her ring lights. She sells a ton of these, and it’s not hard to figure why. 

She doesn’t bury the product in a store or product page. It’s right up front and center – begging people to take a look. 

Don’t leave it to chance for your customers to find your products. Put it in their faces immediately.

Feature your most popular and profitable items on your homepage. You can do this by creating LINKED BANNERS & LIST ITEMS that act as graphic ads for your own business.

You can put “display ads” for these high-profit items on your homepage, blog, info pages, in the footer… wherever! Get creative and look for opportunities to drive people deeper without them having to navigate to find it.

Also think about how you can “advertise" these items on social media or elsewhere. I put “advertise” in quotes because you want to raise awareness without being sale-sy. Blogging is a great way to market your products without… SELLING them. With social media, make everything about your customer. 

They will be thinking, “How can this help ME?” “Why should I care?” so answer that question. Show how your product solved a problem. What it looks like in use. A testimonial about how much a customer loves it.

When you make your marketing about *your customers* they will pay more attention to your message.