As the internet has grown, so has the pursuit of the independent professional — the entrepreneur. The #hustle is real. Not only are you doing your daily tasks to maintain your business, you are also trying to grow your business and reach as many potential customers as possible. And if you’re completely on your own, no assistant or co-workers, you’re left to manage every aspect of your business, from branding to advertising to finances and beyond.
When it comes to advertising and promoting your business, social media has made reaching existing and potential customers much more accessible. Before the rise of social media, businesses relied on trusty word of mouth, Yellow Page listings, newspaper ads, direct mail, and even billboards. Social media platforms like Facebook and Instagram opened new doors by letting you quickly connect with many more people. With just these two networks spanning over 5 billion people, your reach is near limitless. That’s why crafting a customer need for your services is so important.
When advertising your business through social media it's important to first answer questions like: