This is the number of people who clicked “unsubscribe” from your email campaign.
It’s OK if a few people opt out of your marketing emails. If it’s under 1%, you’re doing just fine.
People’s kids grow up, they move out of state. If happens. What you’re really interested in is making sure more subscribers are coming IN than going OUT.
Too Many Unsubscribes?
· Put a subscription form on your website and blog. Encourage people to sign up! Hold a contest or give away an e-book, price list, or session guide. (In exchange for an email address, of course!)
· Check your email frequency. You could be emailing too often… or not enough! Shoot for 1 email per week or month and stick to that schedule so readers are used to seeing your name in their inboxes.
· Look at your email design and messaging. Is it really useful to your clients? Is the design nice to look at? Do you need some help with this? (Call us!)