Let's talk about Landing Pages. What are they? How do I make one? How can they help my sales, promotions and lead gen? Well, let's think through it:
When you send an email or promote your offerings on social media, what happens after the pitch – after the first click?
Obviously, they head to your website to complete the sale, submit their info, or register for a session. But consider user experience. How closely does the page they land on match the information they expect to see? Is the transition jarring? Does the page naturally flow from Offer to Completion?
You can help improve visitor confidence and secure more successful conversions by tailoring the page they see to the information they expect with a custom landing page for each promotion, sale or event registration.
Landing pages are built into all Zibster websites and are also included with Email Marketing from Zibster.