Blogging can be a struggle, especially when it comes to writing about yourself or your business. But blogging is an essential part of marketing and SEO in today’s world. Yes, writing is important. It helps to:

• Provide freshly created content for your followers on a regular basis

• Engage visitors to learn more about your business

• Serve as something to share on your social media

• Offer search engines new activity on your website to help push those pages up in ranking

Blogging is huge at creating engagement on your website. It does take time, but you can create some long-lasting content that can continue to drive traffic and engagement over time. Yes! That’s right, blog posts can be posted on social media more than once to get the attention of your existing customers and potential new ones. 

Not everyone sees what you post right away and they might not search through all your content, so it doesn’t hurt to reshare blog posts or share them again with a new angle. In fact, re-sharing content helps garner more clicks and drives people to your website.

Here are 7 blog post ideas that you can use to help drive traffic to your website and engage with your visitors.

Results matter and nothing shows results better than highlighting what something looks like before and after a service. Before and after features can truly show a client what an experience will be like. 

They are especially impactful when the after is drastically different than the before. For example, if you do carpet cleaning, you could show before and after stain removals. Or if your business is house/commercial painting or construction, you could show what a location looks like prior to your work and after. 

This can work for a variety of industries including hair salons, skincare, furniture restoration, and more. These reveals can really make an impact.

This style is considered a show and tell blog and it can really turn heads. So, make sure to include a call to action with an opportunity to capture leads. 

Some examples of blog posts you could write with this format include:

• Before and after: Check out these new hairstyles

• Check out these mind-blowing results from [Your Business Name] 

• You won’t believe what this floor looked like before it was cleaned

• Custom home construction: See how [Your Business Name] does it

We’ve written about the power of client reviews and testimonials and how important they are for your online presence in the past. Potential clients are always looking for information about other people’s experiences. That's why reviews and testimonials are critical. Reviews and testimonials are also a factor Google uses to rank businesses and establish how credible they are. Highlighting a customer’s overall experience is a blog post topic you can do frequently, each month if possible, and share multiple times throughout the year.

Another thing featuring customer experiences on your website does is give potential customers a sneak peek into your process. Seeing happy customers sharing their experiences will always be a great sales tool. At times, their words can serve you better than your own!

Some examples of blog posts you could write with this format include:

• [Your Business Name] really made a difference

• [Your Business Name] saved my home

• [Customer’s First Name] 5-star spa experience with [Your Business Name]

• Sneak peek into a [Your Business Name] event

If your business is planning on participating in an event, you can use a blog post to tell people about it. In the blog post, you can let people know where you will be and what you will be doing. This is great for local, national, and even international customers and fans.

This type of blog post is great for artists, crafters, food trucks and chefs, writers, and many other industries. If you don’t tell them, they won’t come.

Some examples of blog posts you could write with this format include:

• See you at [Event Name]

• Come out to visit us at these upcoming events

• Visit our food truck at this year’s [Event Name]

• We’ll see you at [Event Name] this year

Another great blog post you can do is one that highlights the products and/or services that you sell. You can share details about standard options, launch exclusive event promotions, and more to ensure the information is accessible to customers both new and longstanding.

When people are researching products and services, they are either searching for something they want or need. Sharing customer experiences is a great way to help people see what an impact your products or services can make on their lives.

Additionally, this blog post type can include information about promotions and sales you are running and act as a flyer to get people deeper into your website sales funnel.

Some examples of blog posts you could write with this format include:

• Keepsakes you’ll cherish for years to come by [Your Business Name]

• Take a look at our new menu options

• Our [Insert Name] service can really transform your space

• Check out our Black Friday Sale

• Summer deals just dropped

You probably have a specialty. Something you love doing and do really well. Tell people about it and how you stand out amongst your competitors. 

Perhaps you're a cleaning business and you only use eco-friendly materials when you clean, as opposed to generic chemical cleaners. This type of specialization can stand out to customers. 

This type of niche can be really appealing to people. By including a clear call to action that captures contact information, you can also drive your website visitors to your sales funnel.

Some examples of blog posts you could write with this format include:

• Eco-friendly products to make your home shine

• Custom designed crafts and apparel just for you

• Come try our new [Insert menu item]

Sharing information about your location and business space can really put a potential customer’s mind at ease. You can craft blog posts to show people where the magic happens. By sharing pictures of your space and your work people can get a feel for your business. This is also a great opportunity to share details about what makes your space unique and a good place to provide your address, if applicable. 

Providing people a sneak peek or virtual tour, is a great way to help people see themselves in your space before they’ve ever visited. This type of blog post is perfect for many business types. This especially includes bakeries, restaurants, salons, spas, and other businesses with a storefront.

Some examples of blog posts you could write with this format include:

• Take a tour of [Your Business Name]

• Behind the scenes: What it’s like at [Your Business Name]

• What to know before you visit [Your Business Name] 

People love a good story. You can use your blog to share personal anecdotes or highlight important moments in your life that relate to your business. Studies have shown when you personalize your brand, more people are attracted to purchasing from that business. 

People love to get behind something they care about, so if you are able to highlight moments, like awards you win, interactions that meant a lot to you, and other feel-good stories, it can help create synergy around your brand and hopefully more engagement on your website.

In the end, you want people to understand the “why” behind your business, and you can use blogs to help communicate this.

Some examples of blog posts you could write with this format include:

• Learn more about [Your Business Name]

• These are the sessions that I love most

• Giving back: How [Your Business Name] contributes to our community

• 5 Things you didn't know about [Your Business Name]

• Our process: A behind-the-scenes look at [Your Business Name]

These topics (and more) can help you plan out and create content for years to come. And remember, once you write a blog post, continue to share it! It is a resource to be revisited and shared, not a one-and-done post. As you make changes to your business, make sure to update past blog posts so they reflect any changes you’ve made. This type of content is how you can engage people on your website and through social media.

If you are looking for other blog post ideas or SEO strategies, check out these awesome articles:

• SEO: Where to Start
• Tracking Your Website Performance With Google
• Best Practices for Your Website’s Navigation
• Social Media Marketing for SEO
• SEO: Common Myths & Misconceptions

Need help putting together an SEO plan? Hire our in-house Google-certified experts to help. Check out our SEO Go service to learn more about how we can help you grow your business or give us a call at 844.353.3412 to ask questions.