As a small business owner, your website is one of your most valuable marketing tools. A well-designed website can help you showcase your business, connect with potential clients, and ultimately turn visitors into paying customers. One of the best ways to engage your visitors and turn them into sales is by using landing pages on your website.

Beyond just your standard pages highlighting your work and details about you, landing pages are an incredible way to market directly to the right customers versus everyone who visits your website. In this article, we’ll explore five ways that businesses can use landing pages to improve their online presence and drive more business.

So you have your website pages set up. That's awesome! A strong home page, combined with an about, contact, and products or services page, and you are off to a great start. You can go a step further and create specific landing pages to tell a deeper story about your business and what you offer.

Landing pages can be part of your main website navigation, or hidden so that only people with the URL access them. You can include links to landing pages in blog posts and on existing pages of your website. Landing pages provide an opportunity to highlight a specific subset of your work and target a specific audience. Here are a few examples:

For a bakery, you can focus a landing page on wedding cakes to give clients a “taste” of what you can do for their special day by including extra details not shared elsewhere.

For a counselor, you can provide details about assisting people through specific scenarios such as anger management, stress management, or even PTSD. It’s good to show people more about what you offer to help people with different experiences.

For a music group, you can create a landing page for an upcoming tour or how to book you for private events. Sharing behind-the-scenes details can help people see what sets you apart.

Landing pages are also a great way to offer special promotions to your website visitors. By creating a landing page with a special offer or discount, you can entice potential customers. For example, a baker might create a landing page with a limited-time offer for a free groom cake with any wedding cake booked. This can be useful to get customers who are on the fence to commit.

Landing pages about special promotions provide an opportunity to create a sales funnel with a direct line to making a purchase. You can make the process easy by allowing people to make a purchase directly on the page, plus provide the option to pay (either in full or in part).

Special promotion landing pages are perfect for sharing on social media, in marketing emails, or even through ads. Zibster’s built-in marketing tools make it easy to create and track promotions on your website.

Another way to use landing pages is to collect leads or potential clients. By creating a landing page with a contact form or a sign-up form for your newsletter, you can gather valuable contact information from visitors to your website. This will give you the opportunity to follow up with them, build a relationship, and turn them into paying customers down the road. Zibster’s form builder makes it easy to collect valuable contact information from your website visitors.

Then you can use the email marketing campaign tool to communicate with those who sign up. All the tools built into Zibster are ready to work together to help you run your business.

Landing pages can also be a powerful tool for selling your products and services. By creating a landing page for a specific product line, you can showcase them in a targeted way that’s easy for visitors to navigate and purchase.

For example, a music group might create a landing page with their most popular SWAG and allow visitors to purchase them directly from their site. Or you can create a timed event for limited edition SWAG you plan to sell, so people who want to can grab it before it is sold out. Think of it as creating your own online pop-up store event.

You can even sell registration to events (in-person or virtual), and provide access to exclusive content.

Zibster’s e-commerce tools make it easy to set up an online store and sell your products and services, directly from your website. Landing pages give you an opportunity to highlight them and drive targeted traffic to those products and services.

Finally, landing pages can be a great way to provide valuable information to your visitors. By creating a landing page with tips and advice for your products and/or services, you can position yourself as an expert in your field and build trust with potential clients. These topics can also work well as blog posts that point to landing pages or use landing pages to point to blog posts. They can work together!

For example, a counselor might create a landing page with tips for dealing with grief or advice on stress management, then link it to landing pages with more information about their services.

Landing pages are a powerful tool for all businesses looking to engage their leads and clients. By showcasing your business, offering special promotions, collecting leads, selling your products and services, and providing valuable information, you can create landing pages that truly stand out. And with Zibster’s powerful tools and templates, creating stunning landing pages has never been easier.

Additional resources about landing pages

• How to Create a Linktree Style Landing Page With Good SEO With Zibster
• Hidden Pages and How to Use Them
• How Can I Turn Off My Website Header and Footer