#2 Do Your Research
Before you begin your design process, be sure to ask yourself these important questions:
· Who is my target market?
· Who are my main competitors?
· What differentiates me from my competitors?
· What emotions/feelings do I want my logo to evoke?
· What is my tagline and how can I make my logo work with it?
This is crucial to beginning your journey to a new (or redesigned) logo. Something else to research is the style you’re going for. Keep in mind that just because you like a script font does not mean that you need to utilize a script font in your corporate headshot logo. If you’re not sure the style you should go for, look to your designer for advice. This is their day job, after all. Please remember, though, that they are not psychics, contrary to popular belief, and cannot read your mind. Even if you have no clue what you’re looking for, bringing some elements that you like or have seen other professionals do to the table will help your designer more than you know. Visual elements are always great and a little goes a long way!