You can use tags to help create a directory for your website by enabling search on your site. Each product, service, and blog can be tagged to improve the searchable content on your site. The tagging feature is really useful if you have a traditional online storefront and are selling products or services. Perhaps you’re selling landscape art and abstract art, by tagging each product or service that you sell with these keywords, your site’s internal search will be able to display appropriate results, even if the words landscape or abstract isn’t in the title of the product, service, or blog post.
What's nice about this feature is that you can literally add as many tags as you like to products, services, blogs, and forms. These tags also create auto-SEO keywords for search engines to pick up. Of course, you can still modify and add your own unique SEO data to each page of your site to continue making it easier for people using search engines to find your site.